Proply Lens GDPR Data Rights Notice

This notice explains how Proply Lens processes personal data when acting as a controller for account, billing, support, and marketing relationship data, and as a processor or service provider for listing photos, prompts, and generated media handled on behalf of customers.

Identity and contact data: name, surname, email address, company information, invoice contact details, and support correspondence.

Account and commercial data: account identifiers, subscription and credit history, invoices, payment status, support records, and workflow-related prompts.

Content and production data: uploaded property media, brand assets, generated outputs, exported videos, and configuration data used to deliver the service.

Technical and security data: IP address, session details, browser metadata, cookie data, and system logs used to secure and improve the Platform.

We process personal data to create and manage accounts, deliver AI enhancement and staging workflows, administer credits and subscriptions, provide customer support, prevent abuse, maintain security, and comply with legal obligations.

Depending on the context, our legal bases may include contract performance, legitimate interests, compliance with legal obligations, and consent where consent is specifically required.

Personal data may be shared with hosting providers, AI vendors, storage partners, analytics tools, payment processors, and professional advisers where reasonably necessary to operate Proply Lens and provide the requested services.

Where data is transferred outside the UK, EEA, or Switzerland, we rely on appropriate safeguards such as contractual commitments and technical and organizational measures where required by law.

We retain personal data only for as long as reasonably necessary to provide the service, maintain reliable business records, resolve disputes, comply with legal obligations, and secure the Platform.

Subject to applicable law, you may request access to your personal data, correction of inaccurate data, deletion, restriction of processing, portability of data you provided, and objection to certain processing activities.

You may also withdraw consent-based processing where applicable and lodge a complaint with a competent supervisory authority.

For data protection requests, contact support@proplylens.com. We may need to verify your identity before responding to a request.