Product Architecture

Feature pages built for discovery, proof, and conversion

Explore the same Proply Lens tools showcased on the homepage, now organized into dedicated, SEO-friendly pages that make each solution easier to discover and easier to understand.

Video and Growth Tools

Motion-first storytelling for listing launches and social reach

Turn approved image sets into campaign-ready video formats and new storytelling layers that help listings travel further.

AI Video Slideshows

Turn listing photos into cinematic property videos.

Explore feature

AI Influencer Presenter

Add an AI host for social-first listing campaigns.

Explore feature

AI Voiceovers

Add polished narration to listing videos.

Coming soon

Short-form Reels

Create short-form reels for vertical discovery.

Coming soon

How It Works

One platform for every visual task in your listing workflow

Proply Lens is built for real estate professionals who need listing-ready visuals without juggling five separate tools. Upload your raw listing photos and run them through AI Photo Enhancement to fix exposure, remove colour casts, and sharpen detail — all in under a minute.

For empty or sparsely furnished properties, Virtual Staging adds photorealistic furniture and decor that fits the space without touching a paint brush. Buyers can mentally move into a room that previously looked like a bare concrete box.

The AI Photo Cleanup tool removes unwanted objects — cords, bins, stray furniture — that would otherwise require a reshoot. Exterior Retouching converts flat daytime shots into golden-hour twilight images that stand out on portal search results pages.

Custom Branding lets you stamp every asset with your agency logo and colour palette before it leaves the platform, so every photo and video reinforces your brand rather than looking like a raw AI output. The Video Slideshow tool then turns still photos into smooth cinematic listing videos ready for social media and property portals.

Which feature do I need?

If your raw photos look flat, dim, or badly colour-balanced, start with AI Photo Enhancement. Most listings need this pass whether or not they also need staging or cleanup — it is the baseline that makes every other step look better.

If the property is empty or the existing furniture is dated, pair enhancement with Virtual Staging. Empty rooms rarely sell well on portals because buyers cannot read scale or lifestyle from a bare shot. Staging fills that gap without renting physical furniture or waiting on a stager.

If the property is occupied and the rooms are cluttered with personal items or dated decor, run Furniture Removal first and then stage the cleared space. This two-step flow is how occupied listings reach the same quality bar as vacant ones, and skipping the cleanup step usually produces visually confused output.

If the exterior shots are flat, grey, or shot on an overcast day, use Exterior Retouching to recover sky, balance the facade, and lift curb appeal. Thumbnails on portal grids live or die on the exterior hero shot, and a clean sky separation often doubles click-through on the same listing.

If you are publishing at volume across a brokerage or franchise, layer Custom Branding across every asset so the portfolio reads as one operation instead of a loose collection. For social distribution, add AI Video Slideshows on top — reels and shorts consistently outperform static galleries on feed-first platforms, and turning an existing photo set into a slideshow is faster than any second shoot.

Most listings only need two or three of these tools in practice, not all six. The value of having them in one workflow is that you stop switching between apps when a listing turns out to need more than you expected — which happens on almost every real job.

Frequently Asked Questions

Everything agents ask before getting started

What is AI photo enhancement for real estate?
AI photo enhancement uses machine-learning models trained on millions of real estate images to automatically correct lighting, fix white balance, straighten horizons, and sharpen fine detail. The result is a consistent, magazine-quality look across every room in a listing without spending hours in Photoshop or Lightroom.
How does virtual staging work?
Virtual staging analyses the geometry and lighting of an empty room, then renders photorealistic 3-D furniture and decor directly onto the photograph. The staged output is delivered as a high-resolution image indistinguishable from a professionally styled interior — at a fraction of the cost and with zero physical logistics.
Can I remove unwanted objects from listing photos?
Yes. The AI Photo Cleanup feature detects objects you mark for removal — bins, cables, personal items, or stray furniture — and fills the gap with a contextually accurate background. Most removals take under 30 seconds and require no manual cloning or patch work.
What is day-to-dusk editing and why does it matter?
Day-to-dusk, also called twilight editing, converts an ordinary daytime exterior photograph into a warm golden-hour or blue-hour scene with lit windows and a dramatic sky. Twilight images consistently outperform daytime shots on click-through rates across Rightmove, Zillow, Domain, and other major portals.
Do I need to be a photographer or designer to use Proply Lens?
No. Every tool is designed for real estate agents and brokers who are not professional photographers. You upload the photos, choose the enhancement or staging style, and receive ready-to-publish assets. No design software, no technical skill, and no expensive freelance retouching fees required.
How long does it take to process a listing?
Most photo enhancements complete in under 60 seconds. Virtual staging and object removal typically finish in one to three minutes per image, depending on complexity. A full gallery of twelve photos can be enhanced and staged in under thirty minutes, well within the turnaround time of a same-day listing launch.
Can I add my agency branding to the photos and videos?
Yes. The Custom Branding feature lets you upload your logo and set your agency colour palette. Every exported photo, before-and-after image, and video slideshow is automatically watermarked and branded, maintaining consistent visual identity across every listing you publish.
What types of properties does Proply Lens work for?
Proply Lens handles residential homes, apartments, condos, luxury villas, off-plan renders, commercial offices, retail units, and short-term rental properties. Both furnished and unfurnished properties benefit from the tools, and the virtual staging library includes styles suited to every market — from contemporary UK flats to open-plan US homes and Dubai luxury apartments.
Features | Proply Lens